For the longest time, traditional advertising platforms lorded it over the field. Of course, TV, radio, and print naturally dominated because of the simple fact that back then, they were pretty much the only choice for entrepreneurs who want to promote their businesses. It just so happens that that is no longer the case these days.
With the advent of the Internet, the world of business discovered a whole new universe of advertising possibilities. And when social media entered the picture years later, the world of marketing was turned on its head in more ways than one.
Of the more than four billion people who are using the Internet, about 3.5 billion are social media users. Facebook alone accounts for more than two billion of them. For an entrepreneur, reaching even just a fraction of that figure is already such a big deal.
Social media advertising offers a lot of advantages compared to traditional advertising platforms.
For one, it allows you to potentially reach more people. What with the billions of active users across all social media platforms. In comparison, the reach of traditional ads, especially ones that air only in a specific area, is pretty much limited.
For another, social media advertising allows you to target specific audiences. With the way most social media users allow personal information to be available right there on their profiles for everyone to see. This provides advertisers the necessary data they can use to create ads that target specific demographics. Ads based on criteria such as their age, gender, personal interests, and geographic location.
If you’re interested in social media advertising, you need to know how each of the major social platforms is doing within certain demographics. Check out the infographic below, and you’ll get exactly the information that you’re looking for.