• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

GILL Solutions

Growing your business..Should be Strategic!

  • Our Process
  • Services
    • Full Service
      • Search Engine Optimization Service
      • Conversion Optimization
      • PPC Advertising Management
      • Social Media Marketing Service
      • Full Stack Development
    • Google Analytics Audit
    • Marketing Coach
    • Domains & Hosting
  • Training
    • Marketing Certification
      • Conversion Optimization Certification
      • Digital Advertising Certification
      • Search Engine Optimization Certification
      • Marketing Automation Certification
      • Content Marketing Certification
      • Social Media Strategy and Deployment Certification
    • Google Analytics Training
  • About
    • Our Story
    • Contact Us
  • Call 1-877-801-4090

Nov 22 2017

Using Google Hangouts to Scale your Business

Are you an app user? It’s kind of hard not to be these days. There’s a lot of apps out there – too many to choose from it seems. And in case you hadn’t noticed, Google is no stranger to the app world – they’ve got a lot of them. Google is highly regarded for its growing suite of business and personal use applications. With many of its Internet-based products and services designed to help businesses and entrepreneurs boost their productivity. Google Hangouts happens to be one of those cool apps.

Google Hangouts is an all-encompassing tool, that essentially comes with everything a business needs for efficient video conferencing. With this one app, you can conduct virtual meetings, from practically anywhere (as long as you have internet). And with real-time sharing and collaboration features available, it makes it even easier to conduct a productive meeting.

Google Applications

Did you know that Google Hangouts recently upgraded with two new features: Hangouts Meet and Hangouts Chat?

  • Hangouts Meet is a quick, easy-to-join way of conducting meetings for members using an interface that was designed for quick access. Hangout Meet can be accessed on the web or using its app available on iTunes and Google Apps Store.
  • Hangouts Chat comes with a whole lot of other functionalities. It was built to support collaboration. It provides chat rooms where conversations and sharing can occur. This is great for virtual business meetings as you can have conversations, share files, videos, and photos, view them together in real-time, with ease.

What other ways can Google applications be used to increase productivity in your business – let’s take a look?

Using Google Hangouts to Grow your Business

1. Host webinars

It is a very effective and cost-friendly tool for webinars. It provides a Hangout on Air option that allows you to invite as many people as you choose to your webinar, and also provides an option for QandA during and after the webinar, for people who might have questions.

2. Conduct a Q&A session for a new product launch

If an online product launch is included in your marketing strategy for your new product, Hangouts is a good platform to conduct the launch. It will help your potential buyers learn as much as they can about the product. It’s a great tool to boost their buyer decision process in your favour.

Having a Q&A session will give you the opportunity to clearly explain the functionalities of your product, and create anticipation for its release. Doing this will create awareness for your brand, and establish a better connection between your brand and your customers.

3. Record demos for your products and services

Live demos are a great way to establish trust in your brand. With live demos, there are no secret edits or manipulations.

Hangouts can be used to conduct demos for both new and existing products and services. There’s also the option of receiving questions from your viewers. So you can clarify issues which might not occur to you but are posing a problem for your users.

These demos can also be recorded to be uploaded later to sharing sites like YouTube.

4. Upgrade your recruitment strategy

Hangouts are great for businesses which choose to employ workers remotely and keep their staff online. The traditional recruitment processes are not necessarily a good fit for them in this case.

With Google Hangouts, you can conduct individual or group virtual interviews with the people you have selected from your listings. You can also shorten the process for yourself by recording all the key information they need prior to applying, and send that to all applicants, using a single platform.

Utilizing Hangouts in these situations can be quite beneficial. Now applicants will not be required to travel from far locations for an interview that will only last a few minutes, especially when you plan to work with them remotely.

5. Host meetings with client and staff

If you work from home and want to avoid the time and stress required to commute, you can choose to hold meetings with clients online using Hangouts. Hangouts also allow for file sharing. Meaning you can exchange as much information using this platform, as you would in a meeting with both parties physically present.

You can also increase your productivity by holding meetings with your staff, without needing a schedule that requires everyone’s physical presence, at the same time.

6. Host brainstorming sessions

Influencers and decision makers in your industry are most likely very busy. Organizing a meeting where everyone will be physically present might take some time, and won’t always be as soon as you want. Hangouts can be used to organize a series of brainstorming sessions where you can all collectively discuss new ideas to introduce to your industry.

7. Host interviews with experts and influencers in your field

Hangouts can also be used in your content marketing strategy.

Conducting interviews with guests in your industry who are seen as influencers. Doing this provides your viewers with information that interests them, further encouraging their interest in your business. The interviews can be done using live steam while being recorded for other viewers who might want to watch later.

As noted above, you can also introduce Q&A sessions to give viewers an opportunity to talk to your guests and ask them questions.

Some added features of Google Hangouts

  • It offers integration with other apps like QuickBooks or Zapier, allowing you send information to members of your team, during your chat. This integration allows for better understanding during meetings as everyone has immediate access to the same information.
  • It provides a YouTube integration that means everyone is watching the same video at the same time. Any of the chat members can look up a video and share it to be played, in real-time, with everyone else.
  • Apart from conference calls, you can choose to text chat. Chats are not private and will be shared with all the members of the hangout. You can also choose to keep your chat “off the record” and it will not be saved by Google.

How do you leverage Google Hangouts for your business? How much of your collaborative efforts does it support? Let us know in the comment section below.

Consider Joining over 5,000 Businesses

Written by Lorie Gill · Categorized: Business Strategy, Marketing · Tagged: business growth strategy, google, google applications, google hangouts, google tools

About Lorie Gill

Lorie Gill is an integral member of the GILL Solutions Team.
Involving herself in Social Media, Writing, Editing, and Support.
She lives with her husband George Gill in Peterborough, ON Canada.
She enjoys travelling, networking, fine art, reading & writing, smiling & laughing, cooking & most of all Family.

Primary Sidebar

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Email Newsletter

Sign up to receive email updates weekly and to hear what’s going on with us!

Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Footer

GILL Solutions Management
7901 4th St. N STE 4155
St. Petersburg, FL 33702

GILL Solutions Management
3080 Yonge Street, Suite 6060
Toronto, Ontario M4N-3N1

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

GILL Solutions Management
P.O. Box 30024 RPO Chemong
Peterborough, Ontario, K9H 7R4

  • Terms and Conditions
  • Privacy Policy
  • Our Blog
  • Student Login
  • Contact Us

©2020 GILL Solutions Management LLC