• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

GILL Solutions

Growing your business..Should be Strategic!

  • Our Process
  • Services
    • Full Service
      • Search Engine Optimization Service
      • Conversion Optimization
      • PPC Advertising Management
      • Social Media Marketing Service
      • Full Stack Development
    • Google Analytics Audit
    • Marketing Coach
    • Domains & Hosting
  • Training
    • Marketing Certification
      • Conversion Optimization Certification
      • Digital Advertising Certification
      • Search Engine Optimization Certification
      • Marketing Automation Certification
      • Content Marketing Certification
      • Social Media Strategy and Deployment Certification
    • Google Analytics Training
  • About
    • Our Story
    • Contact Us
  • Call 1-877-801-4090

Mar 12 2014

Why Measurement Eludes Most Businesses

Business measurements for success define our future. Agree?

“What’s measured improves” ~ Peter Drucker

I think we all can agree, that without sheer luck on our side, the above quote is essential to improvement and resulting success. So let me ask you this… Do you measure in all the critical areas of your business, and frankly in your life too, that you would love to see improvement?

If you’re like most, it’s unlikely that you do. In fact – I’ve noticed while working with small to mid-size businesses, and it doesn’t seem to matter where they’re located in the world, that the failure to measure seems to be a consistent thing.

Ok, so let’s be clear here… We all know that measurement is key, yet most of us fail to do it consistently (or at all). This leads us to ask the simple question ~ WHY?

In this video, I discuss why I believe most people fail to measure and how to solve this issue in just 2 simple steps…

I hope this video helps, but I would love to hear from you in the comments below… what’s your tip for measuring more in your business?

Video Transcription

Do you measure your progress in your business? You know like the return on your invested time into say FaceBook Marketing, or maybe a Pay Per Click Advertising Campaign? How about Conversion Rates, or Traffic Improvement to your business?

In this video, I’ll share with you the #1 reason why most entrepreneurs fail to measure key metrics in their business and I’ll give you the solution on how to avoid this drastic mistake!

So, Let’s do this…

[intro-video]

Hey George Gill here, creator of the Measurement Doctor – thanks for joining me. Ok so before I tell you the #1 reason you’re not measuring as much as you should in your business, I think it’s important to be clear on why this is critical.

First of all, it’s a known business fact that we can’t improve what we don’t measure. The famous management consultant, educator and author Peter Drucker was quoted as saying “What’s measured improves”.

And it’s really that simple. By making measurement core to everything we do in business, changes our results forever. It’s only a matter of time.

Ok so let’s assume you now believe measurement is key to your success. So why aren’t you measuring everything you do in your business.

This really hit me the other day when I was working out. You see I have a treadmill and an elliptical in my gym. I normally use the treadmill for my cardio workouts. And that’s fine, it works great.

But out of, what let’s call it boredom, I decided I wanted to switch to the elliptical for a week. So I hopped on it and completed a rigorous 25-minute workout.

Well after my workout I always log my performance – huh measurement {smile}. This way I can keep track of my progress. What’s improving, what’s falling a little {laugh}, and probably the most important point; is it acts as a motivator for me to do better.

Well to my shock, when I went to enter the data in my phone app, I realized it required a distance total. No problem on the treadmill, but on the elliptical, my only metric even close to distance was revolutions. Essentially how many times the wheel went around in a circle.

I truly think what came over me next is what happens to many entrepreneurs who fear measurement, who fear numbers and calculations. I literally felt a mild anxiety attack, frozen, and sweat from inside me started to overcome me.

I thought, oh my god, I just worked out for nothing, I can’t measure it. Now, this may sound extreme, but seriously I take measurement as critical guiding step to my future in everything I do.

So after spinning my brain in a frantic search for a solution, I calmed down and thought, no problem, certainly this revolution thing can be calculated into miles, and all will be fine. So I went searching on the web.

I actually found a great post by someone who had this exact problem and came up with a grade 10 math calculation to figure it out. I was elated – until I read the comments. People were bashing his math!

Essentially the conclusion was the unknown variable in relating distance to revolutions was the resistance or the tension of the wheel that you’re pushing. I spent like 2 hours finding this, and it was gone.

Now here’s the thing, his calculation might not be 100% accurate, but I knew based on the treadmill performance, that his math was in the ballpark with my performance.

And here is the beauty, and it hit me like a brick wall in the face. It didn’t matter!! In didn’t matter whether the calculation was right or wrong. Because it was a base, a base metric to start from and a system for calculating going forward.

That’s when it dawned on me. So many people ask me when it comes to online measurement what are the averages. For example; what’s the average bounce rate of a website, or how many visits to my website should I have, or even what’s the average conversion rate, and on and on.

These questions paralyze us as entrepreneurs and business owners and managers from measurement and therefore from improvement. And much like my elliptical, it hit me, the averages, the competition, the industry, it just doesn’t matter!

What does matter is two things once you’ve decided to measure for improvement?

  1. What’s my base? In other words, where am I at right now, what’s the starting point?
    and
  2. What’s the calculation? So what metric needs to move to indicate improvement

And that’s it!

Once you’ve determined those things on anything you want to measure, you’re on your way to improvement.  

Ok so to avoid the #1 reason why people don’t measure. Realize averages, industries, good/bad or otherwise doesn’t matter.

You simply need to implement and act on anything you want to improve with a 2 step simple plan.

Step 1. What’s my base? In other words, where am I at right now, what’s the starting point?

and Step 2. What’s the calculation? So what metric needs to move to indicate improvement

And start measuring your success.

For me and my workout, that’s what I now had. And whether it was exactly precise or not, it gave me the components I need to measure improvement.

Leave me your comments below, and please share or like this video to spread the word, that measurement matters!

And as my free gift to you for your online improvements, head over to webanalyticsmd.com and sign up for your free web analytics training, to make measurement a part of everything you do online.

Until next time, don’t do a thing in business or in life, unless you’re measuring it!

—- End transcription.

 

Written by George Gill · Categorized: Business Strategy · Tagged: analytics, conversion optimization, marketing, video

About George Gill

George Gill is the founder of GILL Solutions. He lives in Peterborough Canada, and is an avid learner, passionate trainer and speaker. For over 20+ years, he's helped businesses implement growth strategies and systems to consistently out perform their expectations. Measurement is always key!

Primary Sidebar

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Email Newsletter

Sign up to receive email updates weekly and to hear what’s going on with us!

Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Footer

GILL Solutions Management
7901 4th St. N STE 4155
St. Petersburg, FL 33702

GILL Solutions Management
3080 Yonge Street, Suite 6060
Toronto, Ontario M4N-3N1

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

GILL Solutions Management
P.O. Box 30024 RPO Chemong
Peterborough, Ontario, K9H 7R4

  • Terms and Conditions
  • Privacy Policy
  • Our Blog
  • Student Login
  • Contact Us

©2020 GILL Solutions Management LLC