When we say social media, the first thing that usually comes to mind is “socializing.” Well, that is not really from far from fact. After all, social media was primarily created for networking, socializing and communication.
However, did you know that social media can also be used to boost your marketing campaigns?
Yes – social media – most especially in the Internet age we are now in, has become quite a vital tool that can help businesses increase their marketability and profitability.
Platforms such as Twitter, Facebook, Instagram, Google +, Pinterest – are just some of the most popular social media sites that you can utilize to reach your intended audience. And you know what? New sites are cropping up on a regular basis – all with the aim of becoming the next big thing in the virtual world.
In light of this undeniable importance of social media in the business sphere – it is now your responsibility (as an entrepreneur), to take charge and utilize its enormous benefits and use them for your own business campaigns.
Interested? If so, then please take a look at the ways social media can supercharge your marketing and branding efforts…
1. It Helps In Your SEO Efforts
As you may already know, search engine optimization (or SEO) is another important aspect of marketing via the online world.
Incidentally, this marketing strategy considers social media as a vital tool that can help websites increase their rankings, which in turn, can help establish web presence (and profits as well).
Take note: social “signals” coming from social media sites are looked upon as credible sources by search engines. So, if your visitors found your site via social media links – then there’s a high chance that your rankings will go up.
2. It Helps “Humanize” Your Business or Brand
Let’s face it. Customers, as much as possible, want to deal with people – not faceless companies or brands who they presume are just out there to make money.
With the help of social media, you are actually able to deal with current and prospective clients in a more “human” approach. You’ll be able to comment on the opinions of your customers, talk to them or even laugh with them. And when you are able to achieve that level of relationship and camaraderie with your social media “friends” – then everything will be right on track.
Take note: in order to make this tip work, interaction is the key. If your customers have questions, make sure to answer them. If there are good feedbacks or comments, thank them. By doing so, you’ll be able to give out the impression that you actually care for what they think – and that you’re not just another faceless company.
3. It Helps Position You as an Industry Expert
Social media allows you to express opinions and give out advice on particular aspects that are related to the niche you belong to. And when you are able to do this on various social media sites – then you’ll be able to establish yourself as an expert in your field. Ultimately, this will turn you into the “go-to” guy (or girl) whenever people have related concerns or needs.
Tip: make sure to create high-quality, compelling and helpful content to catch the interest of your audience. This will encourage them to turn to you whenever they need anything – and of course, this will help establish your brand as well.
4. It Helps Build Customer Loyalty
Customer loyalty is another aspect of business that can be aptly solved by social media.
Remember: establishing customer loyalty (or maintaining loyal customers) is equally important with strategizing to attract new clients to come in. Accordingly, this can only be achieved if you are able to give out the proper customer service that will motivate people to stay with your brand.
Fortunately, social media has made customer satisfaction a bit easier to achieve – most especially for those who are looking for loyal clients…
Take note though: as always, the key here is interaction. If you are able to deal with your clients’ concerns quickly and efficiently (through social media), then you’ll be able to have more satisfied customers who’ll stay with you through thick and thin (now, is this not what effective marketing is all about?).
What do you think? Is social media really important in the business world? Share your views and opinions by commenting below.