• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

GILL Solutions

Growing your business..Should be Strategic!

  • Our Process
  • Services
    • Full Service
      • Search Engine Optimization Service
      • Conversion Optimization
      • PPC Advertising Management
      • Social Media Marketing Service
      • Full Stack Development
    • Google Analytics Audit
    • Marketing Coach
    • Domains & Hosting
  • Training
    • Marketing Certification
      • Conversion Optimization Certification
      • Digital Advertising Certification
      • Search Engine Optimization Certification
      • Marketing Automation Certification
      • Content Marketing Certification
      • Social Media Strategy and Deployment Certification
    • Google Analytics Training
  • About
    • Our Story
    • Contact Us
  • Call 1-877-801-4090

Nov 05 2013

4 Ways Social Media Can Supercharge Your Marketing Campaigns

When we say social media, the first thing that usually comes to mind is “socializing.” Well, that is not really from far from fact. After all, social media was primarily created for networking, socializing and communication.

However, did you know that social media can also be used to boost your marketing campaigns?

Social Media CommunicationYes – social media – most especially in the Internet age we are now in, has become quite a vital tool that can help businesses increase their marketability and profitability.

Platforms such as Twitter, Facebook, Instagram, Google +, Pinterest – are just some of the most popular social media sites that you can utilize to reach your intended audience. And you know what? New sites are cropping up on a regular basis – all with the aim of becoming the next big thing in the virtual world.

In light of this undeniable importance of social media in the business sphere – it is now your responsibility (as an entrepreneur), to take charge and utilize its enormous benefits and use them for your own business campaigns.

Interested? If so, then please take a look at the ways social media can supercharge your marketing and branding efforts…

Let’s start:

1. It Helps In Your SEO Efforts

As you may already know, search engine optimization (or SEO) is another important aspect of marketing via the online world.

Incidentally, this marketing strategy considers social media as a vital tool that can help websites increase their rankings, which in turn, can help establish web presence (and profits as well).

Take note: social “signals” coming from social media sites are looked upon as credible sources by search engines. So, if your visitors found your site via social media links – then there’s a high chance that your rankings will go up.

2. It Helps “Humanize” Your Business or Brand

Let’s face it. Customers, as much as possible, want to deal with people – not faceless companies or brands who they presume are just out there to make money.

With the help of social media, you are actually able to deal with current and prospective clients in a more “human” approach. You’ll be able to comment on the opinions of your customers, talk to them or even laugh with them. And when you are able to achieve that level of relationship and camaraderie with your social media “friends” – then everything will be right on track.

Take note: in order to make this tip work, interaction is the key. If your customers have questions, make sure to answer them. If there are good feedbacks or comments, thank them. By doing so, you’ll be able to give out the impression that you actually care for what they think – and that you’re not just another faceless company.

3. It Helps Position You as an Industry Expert

Social media allows you to express opinions and give out advice on particular aspects that are related to the niche you belong to. And when you are able to do this on various social media sites – then you’ll be able to establish yourself as an expert in your field. Ultimately, this will turn you into the “go-to” guy (or girl) whenever people have related concerns or needs.

Tip: make sure to create high-quality, compelling and helpful content to catch the interest of your audience. This will encourage them to turn to you whenever they need anything – and of course, this will help establish your brand as well.

4. It Helps Build Customer Loyalty

Customer loyalty is another aspect of business that can be aptly solved by social media.

Remember: establishing customer loyalty (or maintaining loyal customers) is equally important with strategizing to attract new clients to come in. Accordingly, this can only be achieved if you are able to give out the proper customer service that will motivate people to stay with your brand.

Fortunately, social media has made customer satisfaction a bit easier to achieve – most especially for those who are looking for loyal clients…

Take note though: as always, the key here is interaction. If you are able to deal with your clients’ concerns quickly and efficiently (through social media), then you’ll be able to have more satisfied customers who’ll stay with you through thick and thin (now, is this not what effective marketing is all about?).

What do you think? Is social media really important in the business world? Share your views and opinions by commenting below.

Written by gcruz · Categorized: Marketing, Technology · Tagged: marketing, social media, social media marketing

Primary Sidebar

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Email Newsletter

Sign up to receive email updates weekly and to hear what’s going on with us!

Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Footer

GILL Solutions Management
7901 4th St. N STE 4155
St. Petersburg, FL 33702

GILL Solutions Management
3080 Yonge Street, Suite 6060
Toronto, Ontario M4N-3N1

Follow Us

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

GILL Solutions Management
P.O. Box 30024 RPO Chemong
Peterborough, Ontario, K9H 7R4

  • Terms and Conditions
  • Privacy Policy
  • Our Blog
  • Student Login
  • Contact Us

©2020 GILL Solutions Management LLC