Productivity and profitability are two distinct business concepts that are somehow interrelated with each other. After all, when you are productive in business, then you will become more profitable, right?
It is important to note, however, that productivity is not just strictly about working hard 15 hours a day and not taking the time to rest…
The key here is the strategy. If you are able to focus on the aspects that are more important to your business, then you’ll be able to produce the results that have far more benefits to your endeavors (without having to work endlessly).
So, you want to learn how to become more productive at work – in order to reap more than just profits?
Then let’s discuss…
Study and Measure Your Business
Try to get a clear understanding as to what your business really is. Who is your target audience? What are your goals? What are the more important aspects of your business? Which specific activities tend to produce the least benefits?
Take note: once you are able to familiarize yourself with your business and what it needs, then you’ll be able to know the proper moves to utilize later on.
For example: if you know who your target market is, then you’ll be able to know what marketing methods will work best for them. If you have an idea as to which part of your business produces the most results – then you’ll be able to focus on them, in order to get the results (and profits) that you’re aspiring for.
Focus on What Matters the Most
By now, you should have already seen that there are certain parts of your business that are actually more important, while there are those that produce less value (and those that don’t have any value at all). Measurement is key here to properly identify strategies which are most valuable.
Set your eyes on those aspects that produce more results. By doing so, you’ll be able to save time and effort – and still get close to your goals.
But what about those aspects that may not really be as important – but are still needed for your business? We’ll discuss that in the next section…
Learn the Art of Delegation
As mentioned earlier, there will most probably be certain aspects of your venture that don’t necessarily bring as many results as the others – but will still need to be handled properly, for a smoother flow of business operations.
However, instead of handling such matters yourself – the best thing to do would be to delegate them to others. By doing so, you can focus on the things which matter the most, but still, ensure that every detail is taken care of.
Note: if you do decide to delegate, make sure that you’ll be hiring the right set of people. As much as possible, find those who are motivated to work and actually have the skills needed. Otherwise, you might be forced to do things yourself – thereby defeating the main purpose of delegation (which is to make your life easier).
Don’t Be Afraid to Make Smart Investments
Let’s face the facts here. If you want to be in business, then you will need to shell out a certain amount of money – in order for your campaigns and undertakings to move further.
Remember: spending money is not bad at all. What’s bad is when you do not spend it wisely.
For example: spending money on a new car, in the guise of a necessary transportation expense (when you already have a car that’s working perfectly) will be a bad investment. This investment becomes even worse when your business is still starting out, and you have limited resources, to begin with.
On the other hand, spending some money on web analytics training or marketing methods (that actually work) will be a smart investment. Why? This is because unlike buying a new car, marketing is far more important to your business – as it can actually bring you more profits in the long run.
Take Some Rest
A tired mind will most probably not make the right business decisions. As it is, you must do yourself a favour and take some rest once in a while.
Go to the beach, have a date with the spouse, play with your kids or engage in your favorite sport. This will help reduce all the hustles and bustles of running a business, and it will help you make the right decisions when needed. Oh, and one more thing: it will help reduce stress as well!
Do you agree with these tips on how to become more productive at work? Do you have something you want to share? Let me know and comment below…
