Featured Article

brand identity

Why Seasonal Marketing Campaigns Benefit Branding

Does your company practice seasonal branding? As a marketer are you taking advantage of specific holidays, to promote your products…

8 years ago

What is Brand Architecture and Why Does it Matter

Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate…

9 years ago

5 Ways to Use Twitter Polls

Did you know that Twitter has a function that lets you create polls and see the results instantly as people…

10 years ago

Marketing to the Right Age Demographic

It is a truism in the marketing and advertising world that you must understand your audience to market effectively. Marketing…

10 years ago

Business Volunteering – Make the World a Better Place (and Promote Your Business)

Volunteering is always good in its own right, but it can also be a great way to promote a business.…

10 years ago