In our last post about page titles we covered the basics: why titles count, how to organize them and how to optimize them for keywords, branding and style. This time around we’ll make it short and sweet. Here are five rules to follow whenever you set up your web page’s titles:
Well-constructed page titles are loved by search engines and users alike. They give you a better ranking from the former and a better response from the latter. We may have, at long last, answered Shakespeare’s ageless question. “What’s in a name?” The answer is a better page ranking, appreciative search engine users, and more traffic on your site.
After all, “A rose by any other name” may smell as sweet, but would it matter if no one could find it, or when they did, they didn’t stop to smell it?
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