You, you talking to me? Are you talking to me? Yeah I’m talking to you…and I’m going to continue to talk to you for as long as you’ll listen. After all if you’re listening to me, then you may not be listening to my competition. Frankly gaining and holding your attention is half the battle, maybe more.
As a business it’s just not enough anymore to produce a great product or service. With the explosion of social media and the massive amount of information available to those that are searching for it, businesses now, more than ever before need to be communicating to whomever will listen. Your potential customer wants to know why you exist, what your product is all about and maybe most importantly how you can help them.
However I know in talking to many businesses, blogging is greatly misunderstood. Potentially rated right up there with…”complete waste of time”. Here are 4 critical reasons why you need to start blogging for your business.
As ranking on the search engines continuously becomes more competitive, every edge you can get matters. Blogging, i.e. creating consistent fresh content, gives you the edge in a big way. Not only is it producing fresh content that keeps Google coming back, but it expands the longer keywords you’ll rank for by default with the search engines, which equals more traffic.
With all the social channels available to your potential client to discover your product or services competency, wouldn’t you like to have a say in it?
When I use to be on the road a lot in sales, often I would drive 2+ hours to a scheduled appointment where I was given 30 minutes. Although I might stretch that out to an hour, there was so much more I could have shared, that would help that particular client and in turn solidify my service as the no brainer. As it’s natural for a potential client to review your website today before doing business with you, this is your opportunity to share that information on their time and when they’re most receptive to your message.
For many businesses that start blogging, they will often find employees with a desire to share company information from their perspective. The beauty to this is although your writing might not resonate with a potential client, their’s very well might. Potentially bringing you business you would have never had.
Are you blogging in your industry? Is your competition? Leave me a comment below how blogging is affecting your business.
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