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Google Analytics Training Bootcamp
Google Analytics Training Bootcamp

Google Analytics Bootcamp

(5 customer reviews)

$399.00

Learn Google Analytics Online

Online Video-Based Training

With over 2000 students in 61 country’s, our Google Analytics training has helped beginners become skilled at making better marketing and design decisions based on data.

Start Date: Training begins every Monday
Duration: 4 Modules delivered over a 4-week period
Certification: Certificate Course
Difficulty: Beginner to Intermediate

Delivered in an easy to follow, video-based screen view where you’re able to watch as we navigate Google Analytics and apply each lesson to your own business as you progress.  Have questions – No problem – contact our student advisors at any time for unlimited support in using Google Analytics to amplify your business results.

Discover what works, whats hurting your business, and where you should focus to improve results. This all awaits you once you discover how to use the power of Google Analytics.

SKU: gat2018 Category:

Description

This course is a must in today’s competitive business environment, as marketers have at their disposal almost unlimited options for bringing awareness and driving results for their business. The need to measure and identify whats working from marketing channels to content and design factors has never been more critical in developing successful campaigns that return high conversions and business growth.

The Google Analytics training program takes a complicated topic and breaks it down into easy to digest 5 to 10 minute in length video lessons, that any marketer with the desire to improve their results can learn and benefit from. Each weeks module is supported with direct email support from our certified analytics training team, compounded with weekly coaching calls, where students can connect live with our training team and expand their learning.

Course Objectives

At the end of participating in this course, you will be able to;

  • Competently use Google Analytics to evaluate your marketing efforts
  • Identify potential design problems within your website affecting conversion results
  • Make marketing decisions based on concrete data

Features;

  • Professional live weekly coaching calls with Analytics trainers
  • Unlimited technical email support to help you every step of your learning journey (1 year)
  • Progressive training from basic to advanced
  • Certification testing to ensure comprehension

Benefits;

  • Video-based training that is available 24/7 from any internet connected device
  • Flexible schedule. Learn at your own pace.
  • No travel time/costs.
  • Interactive training experience with our certified analysts
  • Online certification in Google Analytics training (part of our iGSM Marketing Certification program) upon successful completion of all course requirements.

Course Requirements

The Google Analytics training program is designed to help marketers develop analysis skills needed to apply data-based decisions on marketing and design changes geared to improve results. Students need to have access to their Google Analytics account for maximum benefit while reviewing course material.

Coursework includes optional comprehension testing at the conclusion of each module. Students must achieve a final overall mark of 80% in order to qualify for a certificate pass.

Workload;

This course strives to simplify a complex topic so any marketer can benefit from data analysis. Each weeks module is comprised of multiple short (5 to 10 minute sessions) video-based presentations mostly of actual Google Analytics interface work and optional comprehension testing. On average we recommend 1.5 to 3 hours each week to complete the coursework.

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Course Outline

Google Analytics training program consists of instructor recorded videos, Google Analytics interface desktop view, integrated discussion monitoring and comprehension testing. This course also includes unlimited email coaching support, which students have the opportunity to ask direct questions to the trainers.

The following is a general outline of the course content:

Introduction to Google Analytics:

  • Interface Overview
  • Admin functions and setup considerations
  • Profile management
  • Audience overview

Total Video Footage: 2h : 12m | Estimated Training Time: 3 hours

Student Takeaways

Upon completion of this module, you will be comfortable with the navigation and interface of Google Analytics. You will have a basic understanding of setup, a grasp of your audience and competitive metrics.

Attraction and your Marketing Results:

  • Isolating marketing data
  • Analysis fundamentals
  • Conversion goals
  • Social Media, Adwords, and other marketing channel analysis

Total Video Footage: 2h : 27m | Estimated Training Time: 3 1/2 hours

Student Takeaways

Upon completion of this module, you will be able to evaluate a marketing strategy, setup conversion goals, and isolate your marketings effect on your key objectives. You will be able to confidently make data-based decisions on improvements on your marketing campaigns.

Behaviour and your Website:

  • Content evaluation
  • Website behavior analysis
  • Identify navigation and design bottlenecks
  • Design experiments implementation

Total Video Footage: 1h : 15m | Estimated Training Time: 2 hours

Student Takeaways

Upon completion of this module, you will be able to identify design challenges affecting your results. You will clearly and confidently understand your traffic, and how it engages through your site and the effect of changes and improvements which you take action on.

Multichannel Funnels and Automation:

  • Multichannel funnels and their considerations
  • Attribution and custom models
  • Automating your Analysis
  • Management and executive dashboards

Total Video Footage: 1h : 35m | Estimated Training Time: 2 1/2hours

Student Takeaways

Upon completion of this module, you will be able to clearly identify the benefits of your different marketing channels and the role they play in your goals. You will be able to justify your marketing initiatives and evaluate those marketing campaigns which require attention. Finally, you will know exactly how to automate your analysis to minimize total time investment on continued analysis while receiving all of the benefits.

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FAQ

Is there an ongoing monthly fee to access the Google Analytics Training?
No, your access to the course is a one time charge.

Do I need to be a technical person to benefit and understand the training?
Definitely not! We start from the basics and walk with you through each module. The idea is NOT to become a professional analyst, but be able to make better-informed marketing decisions based on your data.

How long do I have to complete the course?
There is no time limit; however, new modules are released each week and to progress to the next module, you must score 80% or greater to ensure you are comfortable with the information learned.

Is there a certificate of completion provided?
Yes! In fact, the Google Analytics training certificate is a mandatory certificate for our iGSM Marketing Certification program.

Do you provide multi-user access?
Each course registration provides one user license. For companies with 5 or more registrants, please contact us for information on our corporate programs.

I have more questions?
Please contact us with any additional questions. We’re here to help.

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5 reviews for Google Analytics Bootcamp

  1. winbabu (verified owner) –

    Its awesome, starting from the way things are explained to even the content of the course…great work 🙂

  2. miguel (verified owner) –

    Valuable Information. Clear explanations, with engaging delivery and helpful practice activities!

  3. doughooper123 (verified owner) –

    If you’re looking to refine how to tie Web analytics to your ad buys and marketing plans, this course is a MUST.

  4. William Smith –

    The Google Analytics Bootcamp training course has helped me develop a better insight into marketing. The experience that I have received from this certification course not only helps me make better marketing decision for my company but also enables me to understand the limitations of my business, allowing me to improve the quality of my marketing campaigns.

  5. Adam Smith –

    I was not satisfied with the quality of the digital marketing campaigns that our in-house professionals were doing. Luckily, one of my acquaintances recommended the Google Analytics Bootcamp certification course. This video-based analytics training program has provided me with specialized knowledge that enables me to take excellent marketing decisions for our company.

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