Description
This online marketing training course is a must for any business trying to grow their business using online strategies. From the solopreneur to the mid-sized enterprise, understanding the components that contribute to a successful online strategy is crucial to success.
During this intensive 6 week program, we will start with the basics of how to build, manage and optimize your own website regardless of technical knowledge. Where to host and how to secure your business against the world of nasty hackers.
Next, we’ll approach free marketing strategies like social media and search engine optimization, to paid campaigns like Google Adwords, to nurturing prospects into paying clients utilizing automated email campaigns. All focussed to get more eyes on your products and services.
Every great online strategy is surrounded by optimization, and we’ll dive deep to identifying clearly what’s working in your business and where you need to focus attention to maximize ROI.
And finally, we’ll show you how to go about outsourcing those aspects of your business you’d like to handoff with confidence. Confidence knowing you are able to evaluate performance and manage the relationship with clearly defined goals directed at success.
Course Objectives
The primary objective of DIY Digital Business Mastery is to provide you with the knowledge to do-it-yourself from start to finish. This is an all-encompassing training, that will walk you through the process from start to finish.
On conclusion of the training, you will be able to create, implement, manage and optimize your online presence. And when you’re ready to grow, you’ll have the confidence to outsource those aspects of your business your ready to handoff, with the confidence of managing a profitable and positive working relationship.
Course Requirements
This training starts from the beginning and has no prior requirements. We will use a fictitious company from scratch as you watch us walk through the entire process.
Workload
Each week we will run a live webinar training session (2 hours) which will be recorded for later access. Additionally, you will need to invest 2 to 4 hours per week implementing the strategies. Of course, the more time you put into the program, the faster you will progress your business.
Jacob Smith –
I am a fresh graduate, embarking on my professional journey when I hit a snag. I have been handling my father’s business since his retirement and was facing difficulties while expanding my brand. I realized that the marketing landscape has considerably changed over the year, and tends to lean towards digital marketing. That’s why I approached GILL Solutions to sign up for their DIY Digital Business Mastery training program. They conduct a total of 8 weekly sessions detailing various aspects of strategic measurable marketing strategies. After the completion, I not only got the certificate, but the working knowledge that is helping me expand my business.
Adam Alford –
I operate a small garments distribution agency in Toronto, Canada and my business was facing problems upon expansion. One of my colleagues suggested that I contact GILL solutions for enrolling in their DIY Digital Business Mastery training to get a better idea of the digital landscape. I can’t thank them enough for making the concepts clear. It was conducted over an 8 week period and the results have been amazing.