There are two types of website design and graphics services. First there is the type that is beautiful works of art, the kind that wins awards in fact, but may or may not produce or help results of leads and sales growth. Then there is design that is driven and based on marketing and user experience all fine tuned to make increasingly better results. This type of design may be beautiful, but it is first, effective. Effective at growing your business, effective at ever improving results.
The key difference of design built for results, is design driven by user experience. For example with a website, what decides that a menu should fall horizontal at the top of the screen under the logo versus the left side scrolling with the site height. There are two choices here and two ways to decide;
The wrong way … someone in your company (usually the senior most person involved with the design) basis this decision on personal preference usually influenced by aesthetics.
The right way … test both and let the user decide. By measuring navigation and your ideal customers who visit your site, you will be able to decide which layout structure generates a better navigation result, leading to the next steps you want a user to experience. Much like a quality sales process, a quality design will improve results.
Benefits of Our Website Design Services
If you want to make your goals, you must first begin with the end goals in mind. When you approach design with specific and intentional goals, aesthetics although important play a secondary position to results. This provides a design where everyone wins… you win, because you achieve better results, and your customer wins, because they receive a better user experience.
Good website design will produce the following benefits;
- Higher conversion rate,
- Better user experience,
- Better ROI on marketing investment,
- Long term growth strategy
For information on our website design services to grow your business,