What do you know about Pay-per-click advertising and optimizing PPC campaigns?
Did you know that Pay-per-click campaigns are one of the most popular ways to direct more traffic to your website? Better yet – a PPC Campaign (when done right) can actually direct more quality traffic to your website. This is done using strategically crafted advertisements which are then displayed over the internet. Thus, whenever a visitor clicks on a specific ad of interest, the advertisers’ in-turn need to pay the publishing website for that click.
There are numerous reasons for the growing popularity of PPC campaigns and their immense success. Some interesting facts about optimizing PPC campaigns are explained below.
Interesting Facts Revealed By Studies:
- PPC traffic conversions are known to be at least 50% more than the organic traffic.
- In the case of paid advertisements, the ROI is known to be as high as 200%.
- Studies reveal that during a shopping experience, 65% of customers click a relevant ad, as they see it.
- 50% of the paid clicks are usually through a mobile device.
- On an average, companies make a profit in terms of revenue, from each dollar which is spent on Adwords.
How PPC Campaigns Work:
PPC is an interesting model of internet marketing. In this, the advertisers usually pay an amount as fees, every time an ad is clicked. It is actually a way, visitors are bought. It is often referred to as an act of buying visits and not an attempt to earn organic visits for a website. Search engine advertising is said to be a popular form of PPC.
As per this, advertisers usually bid for an ad placement in the search engine’s sponsored links. This is usually for a search on a keyword, which is specifically related to the business or what it has on offer. For example, a company which chooses to bid on the keyword, ‘PPC software’ might have their ad in one of the top sections of the Google page.
Whenever an ad is clicked and a visitor is sent to the specific website, a small fee is paid to the search engine. If the PPC campaign is strategically designed and it works correctly, the amount which is paid as the fees is actually quite insignificant. This is because the visit is certainly worth much more than the amount which is paid.
Here’s a handy infographic, outlining some PPC Statistics, and a simplified process for optimizing your PPC Campaigns
The Process To A Winning PPC Campaign:
A winning PPC campaign needs to be designed after taking into consideration a number of factors. It begins with researching and making a selection of the right keywords. It also involves, organizing these keywords into PPC campaigns and ad groups and then setting up different PPC landing pages, (which are usually optimized for conversion purposes).
Search Engines on their part; usually reward the advertisers for creating such relevant and targeted pay-per-click campaigns. This is done by charging them a bit less for the ad clicks. The fact is that if the ads and the landing pages are useful and they are able to satisfy the users, Google charges a lesser amount per click. This means it is high returns for your business. Thus, for a winning PPC campaign, you need to know how to do it correctly.
Don’t wait any longer – get started with your PPC campaigns and then watch as you bring more quality targeted traffic to your website.
Need help… reach out to a reputable Digital Marketing Agency like us “GILL Solutions”, ask us how to re-energize and optimize your PPC Campaign(s) to help you grow your business, and direct the right traffic to you.