With the development of newer technology, our method of using the internet has changed, especially for online marketers. Internet marketers are finding newer ways to reach out to their target audiences. Online advertising is quite a lucrative option, predominantly used by large as well as medium & small businesses, to bring a boost to their […]
retargeting
The Pros and Cons of Using Facebook Advertising
When it comes to Facebook Advertising – where do you stand? In the past (not so very long ago), businesses easily survived without advertising online. Companies didn’t have departments set up for online customer relationship management. And they didn’t need an online footprint. However, things don’t work that way anymore. Consumers now actively search the […]
The Benefits of using Google Analytics for Remarketing
What is remarketing and why is it a good strategy? Remarketing allows you to reconnect with users who visited your site previously for varying reasons. It gives you the option of showing potential buyers over and over again, (even after they have left your website), the products, and services they have shown interest in. This […]