What do you know about Pay-per-click advertising and optimizing PPC campaigns? Did you know that Pay-per-click campaigns are one of the most popular ways to direct more traffic to your website? Better yet – a PPC Campaign (when done right) can actually direct more quality traffic to your website. This is done using strategically crafted advertisements which are then … [Read more...] about The Most Effective Way of Optimizing PPC Campaigns
When it comes to Facebook Advertising - where do you stand? In the past (not so very long ago), businesses easily survived without advertising online. Companies didn't have departments set up for online customer relationship management. And they didn't need an online footprint. However, things don't work that way anymore. Consumers now actively search the Internet for … [Read more...] about The Pros and Cons of Using Facebook Advertising
A frequent question we hear from the small to medium-sized business community runs along the line of “How much does Google AdWords cost?” The Answer: It depends. While businesses of every size and stripe have done well with the Google AdWords platform, your individual cost and success will vary. It largely depends on how closely you follow the recommended best practices. … [Read more...] about Does the Cost of Google AdWords Make Sense for Your Business?
Advertising campaigns can cost a lot of money starting from the conception period to execution. Both new and old companies regularly need to put their products and services in the face of their current and potential customers to stay visible in the market. For small businesses, fitting effective advertising campaigns into their limited budgets might seem unrealistic. This … [Read more...] about Creating Advertising Strategies for Small Business Budgets
If you have an online business, it's a virtual certainty that you've thought about paid advertising in some form. Whether it's Facebook ads or some other social media platform type of paid advertisement. While all of those platforms can be great ideas if utilized properly, many of them tend to be difficult to understand and often even harder to master. One area in … [Read more...] about Five Reasons You Should Use Google AdWords