If done well, social media marketing can be a great way to reach a broad consumer base. And of course, when it comes to social media, Facebook is still king. So Facebook marketing is definitely worth a look (a long one). But here’s something you should keep in mind when considering whether (and how) to […]
conversion optimization
11 Google AdWords Tools You Must Know
Search engine marketing can be one of the most important marketing strategies you employ. It’s not for everyone, and you might be hesitant to try if your budget is super tight, but it definitely can pay off if you use it right. Google Adwords is one of the best and most popular PPC (pay per […]
Data Driven Content – Making It Engaging
One of the most compelling ways to drive home your point is with data. Whether you’re talking about the housing market, legal fees, or internet usage, solid facts – survey results, statistics, etc. – lend legitimacy. Unfortunately, data can also be boring. Data-driven content can lose readers’ attention quickly if it isn’t presented in an […]
How to Setup A Basic Regex for Google Analytics
Time and time again we’ve discussed how important Google Analytics is. This tool can help in many aspects of our business, which in turn, can help us reduce risks that may potentially affect our results. However, there will be instances when using Analytics that can be quite confusing and even frustrating. In some cases, you might […]
What’s Bounce Rate and Why You Should Care
The Metric Bounce Rate: How This Little Number Can Mean Big for Your Business Do you know what a bounce rate is? If not, then it might be the time that you learn about it—most especially if you are someone who has an online business (whatever business that may be). What is Bounce Rate? Bounce rate […]
