When it comes to SEO (search engine optimization) and your business – do you know if you’re doing it right? If you have a blog or a website that you plan to market, and (hopefully) gain profit from, you need to have an effective content marketing strategy in place. One of the essential solutions to […]
conversion optimization
Want to Master SEO – First You Need to Understand Why People Search.
Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost one in three website visitors. These people are specifically looking for the […]
What You Can Learn By Studying Your Competition
Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don’t operate in a vacuum, so your marketing strategy shouldn’t be constructed in a vacuum. […]
Lead Generation Content Ideas
Want to know one of the most common content marketing mistakes? Often, people get so hung up on brand awareness and traffic that they ignore lead generation and sales. Brand awareness is important, but there are other reasons for creating content that are arguably just as important, if not more important! Blogging is one thing. […]
8 Strategies for More Effective Email Marketing
When it comes to email marketing, some companies get it right. But a lot of companies get it very, very wrong. Have you ever received an unsolicited email and dismissed it as spam without even reading it? Or maybe you signed up for a company’s email list only to be bombarded by emails once or more […]
