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Advertising strategy

Nov 01 2017

Does the Cost of Google AdWords Make Sense for Your Business?

google adwords

A frequent question we hear from the small to medium-sized business community runs along the line of “How much does Google AdWords cost?” The Answer: It depends. While businesses of every size and stripe have done well with the Google AdWords platform, your individual cost and success will vary. It largely depends on how closely […]

Written by George Gill · Categorized: Advertising, Business Strategy · Tagged: advertising campaign, Advertising strategy, google adwords, google adwords cost, paid advertising

Oct 26 2017

Creating Advertising Strategies for Small Business Budgets

advertising campaigns

Advertising campaigns can cost a lot of money starting from the conception period to execution. Both new and old companies regularly need to put their products and services in the face of their current and potential customers to stay visible in the market. For small businesses, fitting effective advertising campaigns into their limited budgets might […]

Written by Lorie Gill · Categorized: Advertising, Business Strategy · Tagged: advertising, advertising campaign, Advertising strategies, Advertising strategy, paid advertising

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Business Strategy

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Important Business Metrics

Most Important Metrics for Better Business Results

May 5, 2020 By Elaine Bennett

Successful businesses are built on exact, timely, and relevant data. You can only hope to make the best business decisions if you have the information and insights necessary to support your strategy and your … Continue Reading about Most Important Metrics for Better Business Results

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GILL Solutions Management
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Peterborough, Ontario, K9H 7R4

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