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Small Business Blog

Apr 11 2008

Optimize Your Titles, Part Two: Five Rules

In our last post about page titles we covered the basics: why titles count, how to organize them and how to optimize them for keywords, branding and style. This time around we’ll make it short and sweet. Here are five rules to follow whenever you set up your web page’s titles: Capitalize: Capitalize page titles […]

Written by malcolm · Categorized: Marketing · Tagged: search engine marketing

Mar 31 2008

GILL Media Releases Form Feedback

Application simplifies web form management Peterborough, Ontario, Canada: GILL Media released its Form Feedback system, opening its web form management tools to both clients and GILL Media Partners. Form Feedback is a custom database management system that’s optimized to handle web forms, including surveys, requests for information and log in information. Instead of editing forms […]

Written by malcolm · Categorized: Marketing · Tagged: web design

Mar 24 2008

PPC Advertising Part Three: Optimizing Quality

In our last episode in this series we talked about quality scores and how they can make or break your PPC campaign. When it comes to managing your advertising budget, quality is king. If your quality score is low in relation to a coveted keyword (remember that your score changes per word, per campaign and […]

Written by malcolm · Categorized: Marketing · Tagged: PPC

Mar 17 2008

PPC Advertising, Part Two: Quantifying Quality

In our last installment we talked about PPC basics. In a nutshell: You bid on keywords and when someone uses them as search words, your ad pops up. Simple, right? Well, not exactly. There are other factors at work. All three major search engines (Google, Yahoo and MSN) use a proprietary mix of algorithms and […]

Written by malcolm · Categorized: Marketing · Tagged: PPC

Mar 11 2008

PPC Advertising, Part One: Pay Per What?

Pay Per Click (PPC) advertising is one of the foundations of internet marketing. Without these keyword and context-based ads there’d be no Google or Yahoo; the web would be a much different looking (and less profitable) place. Every top search engine (including Google, Yahoo and MSN) relies on PPC ads as their main revenue source. […]

Written by malcolm · Categorized: Marketing · Tagged: PPC

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Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

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GILL Solutions Management
7901 4th St. N STE 4155
St. Petersburg, FL 33702

GILL Solutions Management
3080 Yonge Street, Suite 6060
Toronto, Ontario M4N-3N1

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Peterborough, Ontario, K9H 7R4

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