In our last post about page titles we covered the basics: why titles count, how to organize them and how to optimize them for keywords, branding and style. This time around we’ll make it short and sweet. Here are five rules to follow whenever you set up your web page’s titles: Capitalize: Capitalize page titles […]
Small Business Blog
GILL Media Releases Form Feedback
Application simplifies web form management Peterborough, Ontario, Canada: GILL Media released its Form Feedback system, opening its web form management tools to both clients and GILL Media Partners. Form Feedback is a custom database management system that’s optimized to handle web forms, including surveys, requests for information and log in information. Instead of editing forms […]
PPC Advertising Part Three: Optimizing Quality
In our last episode in this series we talked about quality scores and how they can make or break your PPC campaign. When it comes to managing your advertising budget, quality is king. If your quality score is low in relation to a coveted keyword (remember that your score changes per word, per campaign and […]
PPC Advertising, Part Two: Quantifying Quality
In our last installment we talked about PPC basics. In a nutshell: You bid on keywords and when someone uses them as search words, your ad pops up. Simple, right? Well, not exactly. There are other factors at work. All three major search engines (Google, Yahoo and MSN) use a proprietary mix of algorithms and […]
PPC Advertising, Part One: Pay Per What?
Pay Per Click (PPC) advertising is one of the foundations of internet marketing. Without these keyword and context-based ads there’d be no Google or Yahoo; the web would be a much different looking (and less profitable) place. Every top search engine (including Google, Yahoo and MSN) relies on PPC ads as their main revenue source. […]
