Long before I started working in SEO I was an educator for an organization that taught computer skills to total neophytes. You learn a lot from working with completely fresh users. It makes you realize how much of your ability comes from deeply ingrained basic assumptions and how these can work for or against you. […]
Small Business Blog
The SEO Process
SEO. Search engine optimization. SEM. Internet marketing. Keyword research! You’ve heard the buzzwords and seen the effects on the Web. Maybe you want to know why Uncle Bob’s Widget-Wrangling Emporium uses the same phrases to describe its wares over and over again, or why an errant Google search dumped you into a wasteland of nonsense […]
Domains – Part Two: TLDs Worldwide
Last time around we chewed on some food for thought about domain registration – Smart Names and Top Level Domains. We explored the “big three” top-level domains (TLDs): dot-com, dot-net, and dot-org, along with cousins dot-biz and dot-info. This time, we’re going to explore a few more TLD strategies. It’s a bit of a trip, […]
Domains – Part One: Smart Names and Top Level Domains
Domain names are weird. In the wild and woolly days of the early Web, users picked domains based on a quirky sense of humor or raw, boring functionality. A domain name was nothing more than an address, and unless you picked a strange one, it was about as significant to you as your street number: […]
Optimize Your Titles, Part Two: Five Rules
In our last post about page titles we covered the basics: why titles count, how to organize them and how to optimize them for keywords, branding and style. This time around we’ll make it short and sweet. Here are five rules to follow whenever you set up your web page’s titles: Capitalize: Capitalize page titles […]
