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Small Business Blog

Aug 02 2018

Infographics in Digital Marketing – 5 Reasons to Use Them

Have Infographics found a way into your digital marketing? Infographics are commonly used by digital marketers to drive traffic to their websites. Those who have used infographics for their online promotion understand the benefits of using a combination of visuals and text. The results are often fast, and of course visible. Infographics tend to make […]

Written by Lorie Gill · Categorized: Business Strategy, Marketing · Tagged: brand awareness, digital marketing, infographics, searchable, website traffic

Jul 25 2018

PR vs. Advertising: Public Relations Strategies to Build Your Business Reputation

PR vs. Advertising

What are you doing to build your Business Reputation? Does your marketing strategy incorporate both advertising strategies and public relations strategies? Often-times there’s been some confusion between PR (Public Relations) and Advertising. Let’s take a look at how they differ. The aim of public relations is to create the most favorable public image of your […]

Written by George Gill Jr. · Categorized: Advertising, Branding · Tagged: advertising, Advertising strategies, brand positioning strategy, public relations

Jul 19 2018

Infographics: A Marketing Strategy for Businesses

Does your content marketing strategy include infographics? Related: 5 Reasons Infographics Should be Part of Your SEO Strategy Infographics are certainly more eye-catching than printed words mainly because they are a well-designed amalgamation of images, colors, and content, which obviously draw our attention. This is one of the main reasons, why content marketers use infographics when […]

Written by Lorie Gill · Categorized: Business Strategy, Marketing · Tagged: brand awareness, infographics, marketing strategy, visual content, website traffic

Jul 11 2018

Online Advertising for Your Business Growth

With the development of newer technology, our method of using the internet has changed, especially for online marketers. Internet marketers are finding newer ways to reach out to their target audiences. Online advertising is quite a lucrative option, predominantly used by large as well as medium & small businesses, to bring a boost to their […]

Written by George Gill · Categorized: Advertising, Business Strategy · Tagged: advertising, FaceBook Advertising, retargeting, search engine marketing, successful video advertising

May 02 2018

Successful Social Media Marketing Strategies

Social Media Strategy

Implementing an efficient social media marketing strategy can go a long way in establishing how your business communicates with your target audience. You may have noticed, that social media has undergone some massive changes which have prompted several platforms to change their algorithms. And with that, you’ll notice that businesses are making the most of […]

Written by Lorie Gill · Categorized: Branding, Marketing · Tagged: relationship marketing strategy, relevant content, social engagement, social media marketing, social media strategy

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Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

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