The factors that determine the rank of websites on Google SERP seem to vary every year. New elements are added and the algorithm is also prone to change. In 2017, Google focused on the HTTPS websites among other factors and these seem to have been carried into this past year too. In 2018 however, mobile […]
Small Business Blog
SEO vs. SEM: Which One Should You Focus On
As a business owner trying to keep your company afloat in the competitive business world, and even making plans to climb high on the entrepreneurial ladder, you might find yourself dazed and confused by the sheer number of marketing options the digital world has to offer. From social media marketing to content creation, from SEO […]
What to Do for Mobile-First Indexing
Mobile-first indexing has become a highlighted concept in the digital marketing world this past year. Realizing the potential of mobile-friendly sites with the number of consumers becoming more dependent on their smartphones and only increasing day-by-day, businesses need to be sure they are updating their sites accordingly. Mobile-first indexing simply means that the mobile-friendly site […]
6 Helpful Tips for Effective Social Media Writing
Do you find yourself concerned with writing the best and the most effective posts for social media? Since social media is such an integral part of business promotions and branding, companies are spending more time cultivating their social media strategy. If it’s not done correctly, it may be more harmful to your business than good. […]
The Most Effective Way of Optimizing PPC Campaigns
What do you know about Pay-per-click advertising and optimizing PPC campaigns? Did you know that Pay-per-click campaigns are one of the most popular ways to direct more traffic to your website? Better yet – a PPC Campaign (when done right) can actually direct more quality traffic to your website. This is done using strategically crafted advertisements […]
