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Small Business Blog

Dec 14 2018

SEO vs. SEM: Which One Should You Focus On

SEO and SEM Strategies

As a business owner trying to keep your company afloat in the competitive business world, and even making plans to climb high on the entrepreneurial ladder, you might find yourself dazed and confused by the sheer number of marketing options the digital world has to offer. From social media marketing to content creation, from SEO […]

Written by Elaine Bennett · Categorized: Business Strategy, Marketing · Tagged: digital marketing, keyword optimization, ppc advertising, sem, seo, social media marketing

Dec 03 2018

What to Do for Mobile-First Indexing

Mobile-first indexing has become a highlighted concept in the digital marketing world this past year. Realizing the potential of mobile-friendly sites with the number of consumers becoming more dependent on their smartphones and only increasing day-by-day, businesses need to be sure they are updating their sites accordingly. Mobile-first indexing simply means that the mobile-friendly site […]

Written by George Gill · Categorized: Marketing · Tagged: accelerated mobile pages, mobile marketing, mobile-first indexing, relevant content, search engines

Oct 04 2018

6 Helpful Tips for Effective Social Media Writing

Social Media Writing Tips

Do you find yourself concerned with writing the best and the most effective posts for social media? Since social media is such an integral part of business promotions and branding, companies are spending more time cultivating their social media strategy. If it’s not done correctly, it may be more harmful to your business than good. […]

Written by Lorie Gill · Categorized: Branding, Marketing · Tagged: brand awareness, brand experience, social media marketing, social media strategy, target market

Aug 28 2018

The Most Effective Way of Optimizing PPC Campaigns

PPC Campaigns

What do you know about Pay-per-click advertising and optimizing PPC campaigns? Did you know that Pay-per-click campaigns are one of the most popular ways to direct more traffic to your website? Better yet – a PPC Campaign (when done right) can actually direct more quality traffic to your website. This is done using strategically crafted advertisements […]

Written by George Gill · Categorized: Advertising, Business Strategy · Tagged: advertising campaign, conversion optimization, paid advertising, PPC

Aug 02 2018

Infographics in Digital Marketing – 5 Reasons to Use Them

Have Infographics found a way into your digital marketing? Infographics are commonly used by digital marketers to drive traffic to their websites. Those who have used infographics for their online promotion understand the benefits of using a combination of visuals and text. The results are often fast, and of course visible. Infographics tend to make […]

Written by Lorie Gill · Categorized: Business Strategy, Marketing · Tagged: brand awareness, digital marketing, infographics, searchable, website traffic

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Business Strategy

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

Important Business Metrics

Most Important Metrics for Better Business Results

May 5, 2020 By Elaine Bennett

Successful businesses are built on exact, timely, and relevant data. You can only hope to make the best business decisions if you have the information and insights necessary to support your strategy and your … Continue Reading about Most Important Metrics for Better Business Results

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