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Small Business Blog

Mar 03 2020

Copywriting vs. Content Writing – What Is The Difference

Copywriting vs Content Writing

Image Source: Freepik Digital marketing is comprised of so many different segments, that it’s not so strange that many of them are still misunderstood or even under-appreciated by certain businesses. One aspect of digital marketing that remains steadfast in its leading role, however, is content in all of its diverse, ever-changing, audience-driven formats. In terms […]

Written by Elaine Bennett · Categorized: Marketing · Tagged: content creation, content writing, copywriting

Feb 27 2020

6 Kick-Butt Advantages of Digital Marketing Over Traditional Marketing

digital-marketing-services

Do you want to take your business to the next level? Try boosting your online presence. Are you ready to attract new customers and gain brand awareness? Digital marketing services might be your answer. But before you dive in, let’s look at the numbers and see if there is value… Did you know nearly one-third […]

Written by Najwa Taoussi · Categorized: Marketing · Tagged: blogging, digital marketing, PPC, seo, social media

Jan 16 2020

6 Ways to Diversify Your Content Marketing Strategy

Content Strategy

Image Source: Freepik   Content marketing is one of the most cost-effective digital marketing strategies nowadays. When implemented strategically, it can do wonders for attracting new customers and nurturing your existing ones, boost your brand recognition and awareness, and help you create loyalty and trust with your prospects. However, creating engaging content can be challenging, […]

Written by Elaine Bennett · Categorized: Business Strategy, Marketing · Tagged: blogging, content marketing, content marketing strategy, digital marketing, eBooks, infographics, video marketing, webinars

Jul 12 2019

5 Social Media KPIs You Shouldn’t Ignore

Source: Pixabay   Over the years, social media has grown into one of the most powerful and affordable online marketing tools, one that you can leverage to expand your brand’s reach, engage with a global audience, and drive traffic and sales on your website. But you need to know what you’re doing. Like any lucrative […]

Written by Elaine Bennett · Categorized: Business Strategy, Marketing · Tagged: brand marketing, marketing tools, social engagement, social media, social media marketing, website traffic

May 17 2019

4 Ways Social Media Feedback Can Help Improve Customer Experience

social media feedback

Social media has been a blessing for companies in many ways. Thus improving customer experience through social media feedback is advantageous.

Written by Elaine Bennett · Categorized: Business Strategy, Marketing · Tagged: customer experience, customer loyalty, social engagement, social media, social media marketing

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Business Strategy

GILL Solutions Management Is an Industry Game Changer in Canada

March 9, 2022 By George Gill

GILL Solutions Management takes pride in its ability to deliver world-class digital solutions for reasonable costs. We’re an experienced team that works with businesses in identifying the most optimal ways to … Continue Reading about GILL Solutions Management Is an Industry Game Changer in Canada

Important Benefits of Facebook for Your Business

May 15, 2020 By George Gill

Whether you are a person who likes social media or not, if you're in business, there is a good chance that at some point you've considered FaceBook for your business. Understanding what the benefits are, is an … Continue Reading about Important Benefits of Facebook for Your Business

Before You Start – Is Social Media Marketing Profitable

May 14, 2020 By George Gill

We all know Social Media is popular. But before your business goes down the path of investing resources and budget into this marketing channel, you need to know what to expect. Most importantly can it be profitable … Continue Reading about Before You Start – Is Social Media Marketing Profitable

Do You Have to Pay for Search Engine Optimization

May 12, 2020 By George Gill

Every business I have ever spoken to has unanimously agreed, they would love to be on page one of Google for the keywords directly related to their business. Most believe they deserve to be at the top, and the … Continue Reading about Do You Have to Pay for Search Engine Optimization

How Important is Conversion Optimization to Your Business

May 11, 2020 By George Gill

With over 20 years in the digital marketing field, the number one approach to quickly generate the greatest impact on a business's results that I've witnessed has been accomplished through conversion rate … Continue Reading about How Important is Conversion Optimization to Your Business

Why is Siteground so expensive vs competitors

Why is Siteground so Expensive vs Competitors

May 7, 2020 By George Gill

Hosting your website is a very big deal for many reasons that we'll discuss in this article. Siteground is a hosting company (click to see Siteground's current offer) we often recommend, even though they tend to be … Continue Reading about Why is Siteground so Expensive vs Competitors

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St. Petersburg, FL 33702

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