How do I get more traffic? It's one of the most common questions I hear from businesses of all sizes. The problem is, it's the wrong question to ask. The reality is you don't convert all of the traffic to your website currently. Therefore; a much better question is, how do I get more of the right traffic? One of the most effective ways of driving the right traffic to your … [Read more...] about How To Expand Your Business With PPC Marketing
What is remarketing and why is it a good strategy? Remarketing allows you to reconnect with users who visited your site previously for varying reasons. It gives you the option of showing potential buyers over and over again, (even after they have left your website), the products, and services they have shown interest in. This is done by collecting website data and … [Read more...] about The Benefits of using Google Analytics for Remarketing
Google Analytics is the most recommended web analytics software available, used by website owners and businesses worldwide. It's a powerful tool used to track and analyze website traffic patterns. And it's an excellent resource for gathering information from each visit/visitor for Search Engine Optimization and marketing purposes. Google Analytics software is owned by … [Read more...] about What is Google Analytics?
Do you have an amazing product you know people would love, but don't know how to get it in front of your potential buyers? With the growth of the new media, marketing strategies and methods have become easier for business owners to implement, regardless of their brand size or budget. As a brand owner or representative, you don't have to struggle for press attention or … [Read more...] about A Guide to Developing Marketing Strategies for a Successful Product Launch
Pay Per Click (PPC) Campaigns are an effective Digital Marketing tool that businesses can employ. Google pay per click – a paid adverting method, is among the fastest tactics to direct more traffic to websites, increase visitor engagement, and amplify conversions. With the help of useful marketing tools like Google AdWords, Bing Ad Management and more, PPC enables marketers to … [Read more...] about 5 Google Pay Per Click Mistakes That Will Cost You Money
One of the biggest things that small businesses have to deal with is the reality of limited resources. It's one of the main reasons why small business owners have to be even more resourceful. Entrepreneurs of today, have to be able to think outside the box. They need to be more creative and look for marketing strategies that are low cost, low risk and can yield a high return … [Read more...] about 5 of the Best Marketing Strategies for Small Business
If you have an online business, it's a virtual certainty that you've thought about paid advertising in some form. Whether it's Facebook ads or some other social media platform type of paid advertisement. While all of those platforms can be great ideas if utilized properly, many of them tend to be difficult to understand and often even harder to master. One area in … [Read more...] about Five Reasons You Should Use Google AdWords
Brand architecture refers to the organization of different brands within a company. It creates the basis for customers to relate with the various offerings of the business. Businesses strategize on brand architecture for several reasons. Variables can include the number of products or services and how they are differentiated. It also provides the structure for brand identity, … [Read more...] about What is Brand Architecture and Why Does it Matter
Imagine you’re in the market for a new vacuum cleaner. Vacuum cleaners are boring, but you need to have one. You read specifications and look at store deals until your eyes cross. And then, you come across the story of a woman who fosters pit bulls in her home for people whose cities have passed breed-specific laws. You look at the sweet faces of the dogs, and she … [Read more...] about A Signature Story Builds Authentic Customer Relationships
Do you make use of Marketing Automation in your line of work? Are you stretched for time and resources? Is your business tapping into the powers of marketing automation tools? Solutions that work with you and your business, saving you time and resources, while helping you run your business more efficiently! The typical 9 to 5 workday has its advantages and … [Read more...] about Are Marketing Automation Tools a Quick Fix for Business?