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Spreading Hearing Loss Awareness Through Marketing.

Spreading Hearing Loss Awareness Through Marketing.

Some experts estimate that nearly 360 million people across the world suffer from some form of hearing loss. Despite this staggering figure, most people do not even know about it. Have you considered strategic marketing solutions to help you in your efforts of spreading hearing loss awareness.

Hearing Loss Awareness Marketing

Add A Blog To Your Website

Your business probably already has a website. But a potential reason that it is not reaching a wider audience range is that it is static. Static websites typically have a very low rank on search engines. In contrast, a website with a blog is frequently updating. Typically, experts advise that bloggers write at least one post every week. Some of your posts could focus on widespread hearing loss, generating more awareness in that area.

Another benefit is that while you are doing research for your blog, you’ll inadvertently be learning more yourself about hearing loss awareness. Thus strengthening your ability to market it and provide a little more blog fodder.

Unfortunately, marketing for hearing loss is a little more complicated than just writing blog posts. You need to discern search engine trends, read updated research and frequently apply it to your website. Many businesses turn to us to provide them with more direction and insight.

Don’t Just Write Short Posts

If you search for a keyword, you will probably find that the posts on the internet basically say the same thing. Authors try to be brief because they mistakenly think that their audience cannot handle a longer post. But long-form content provides value for the reader. It therefore, often does better with the search engines.

Worried about attention span of your readers? You can overcome the attention span problem by including sub headers, images, short paragraphs and lists (just a few simple yet effective tips).

Live Streaming For Hearing Impaired

Facebook, YouTube and several other platforms offer a live streaming feature. Many Marketers think this is useful because people find videos more digestible than articles. But since it’s live, and you’re not able to provide closed caption or subtitles (right away), you might consider a video incorporating sign language too (ASL). You can even take questions from your audience, and answer them both in voice and sign language. It’s the best of both worlds, because both the hearing and the hearing disable, will be able to get value from one video. If you opt for the traditional video route (not live streaming thus doing some post production), before publishing you could also add in closed caption and/or subtitles for the hearing impaired viewers.

Of course, videos do not have to merely be advertisements for your brand. You can also get your message out by creating great content. In fact you can have a transcription of your video created, so that you have alternate sources of your content.

Many advertisers will create how-to videos. For example, you could make a video about living with hearing loss. You could also intertwine facts about widespread hearing loss within the video. This would be spreading awareness while providing useful content at the same time.

Keep Up With The Trends

Are you keeping up with the trends? It’s been advised that you should adjust your online presence to incorporate the current trends and fads. That’s not always the case of course, and you need to use your better judgement in most cases. Often people respond to marketing tactics that you might think to be odd – strategies you think wouldn’t work, actually do. A good example of a trend is ephemeral content. We see disappearing content on Snapchat, Instagram and even in Facebook’s secret conversation mode. It works for some, but not all. Anyway, once you become accustomed to ephemeral content, it will phase out and something else will be relevant.

We’re not saying that you need to jump on board with every new trend out there, but it is key to be present where your ideal client base is. Need more help – We can give you some direction in the shifting sands of digital marketing.

Pitch Your Project To Businesses

Entrepreneurs are typically looking for good causes to get involved in. It shows their customers that they have values. Consider identifying some businesses that might be amenable and approach them. Similarly, reach out to some digital influencers.

A good place to start is by engaging in their online conversations, or linking to their website and blog content. When they see traffic streaming from your site, they just might link back, or reach out to you for further project partnerships.

You could also ask if you could write a guest post marketing for hearing loss that they’d be willing to post (as long as the content is of relevant value to their audience too – it has to make sense for them to post it).

Start A Newsletter

Email marketing is sometimes overlooked by business and bloggers. But it is actually a direct line of communication between you and your target audience. It might begin with a few campaigns to collect email addresses to send your Newsletter to. Stuck for ideas – we can suggest a few creative ideas for an opt in to generate newsletter sigh ups.

A common one is to simply start with a giveaway of some sort. Offer a free product to your audience that requires an email address for eligibility to be entered into the draw. But remember, what ever you offer, should be of value to the potential lead and be relatable to what you and your project are all about.

Take An Interest In Your Audience

If you want real commitment to hearing loss awareness, show your audience that you are committed to them. If someone comments on your social posts, or blogs, you need to take the time to respond. And don’t be afraid to ask questions in return, to get a better understanding of your audience. Provide them with valuable content that they are interested in. Not sure what their interest is – ask them! If somebody raises a legitimate concern about your organization’s practice, you should be available. This will illustrate that you care about them and are willing to adapt.

You could also get involved in other non-controversial causes that your audience cares about, as long as they are aligned with your business too. Don’t just jump on board with something for the sake of it, it has to make sense for your business too.

Watch Your Metrics

Your website’s metrics will inform you about which awareness campaigns are most effective. Social media outlets typically provide analytics on each post as well. There is a concept in marketing known as Return On Investment (ROI), the principle is that your returns should be greater than your initial investment. You’ll probably begin your ad campaigns by investing in a few small campaigns, test the waters and see what works. Then when you see which campaigns are the most successful, consider investing larger sums into those campaigns.

However, metrics can be difficult to analyze, especially when you are using inbound marketing (such as unpaid advertising via blog posts and SEO). If reading and understanding your Analytics scares you, because you don’t know what you’re looking for, consider taking a basic free Google Analytics training.

Change How You Make Marketing Decisions

If you are truly committed to marketing your cause, whether it be generating hearing loss awareness, or any other awareness campaign, contact us today. We have the marketing expertise to helps businesses, and organizations make better marketing decisions that lead to increased awareness, higher revenues and lower costs.

 

About the Author

George Gill is the founder of GILL Solutions. He lives in Peterborough Canada, and is an avid learner, passionate trainer and speaker. For over 20+ years, he's helped businesses implement growth strategies and systems to consistently out perform their expectations. Measurement is always key!

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