Be found in the top pages of search engines like Google and Bing for Keywords that matter. Strategic SEO focusses on keywords that drive conversions, traffic that drives results.
Amplify your marketing results through the power of Social Media. Half the battle to marketing results is to be found where your ideal audience hangs out. Today that's on social media.
The fastest and most reliable way to gain quality traffic to your products and services is through the power of PPC (pay-per-click advertising management). Affordable for all business sizes.
Conversion Rate Optimization, the most reliable way to grow your business. Decisions backed by data.
Turn Your Blog Posts into Videos
August 17, 2017
Repurpose Your Content: Turn Blog Posts into Videos and More... Blogging may be the bread-and-butter of content marketing, but it's certainly not the only form of content. Not everyone enjoys getting information this way. That's why video and podcasts are so popular. So, if you want to reach the greatest number of people, you're going...
Want to Master SEO – First Understand Why People Search.
August 10, 2017
Want to Master SEO? First You Need To Understand Why People Search. Let me ask you this – can your business afford to throw away 30% of all of the traffic arriving at your website? An analysis of 18,000 e-commerce websites revealed that consumer searches on Google, Bing and other search engines accounted for almost...
Tools and Resources for Your Content Marketing Strategy
August 7, 2017
Content Creation Tools and Resources to Enhance Your Content Marketing Strategy A few months ago, we shared with you What You Need to Know About Content Marketing. And shortly there after we followed that up with An 8-step Content Strategy that Works. Now it's time to take it a step further and share some of the content...
Brand Loyalty: What Influences Consumer Loyalty to Specific Brands?
August 3, 2017
What Influences Brand Loyalty? Brand loyalty isn't something that develops overnight. Some consumers are just looking for a specific product or service without any real preference for the brand. This isn't to say that some consumers won't actually gravitate towards one brand or another. In fact, millennials, the 18-34 years olds most advertisers and marketers...
Spreading Hearing Loss Awareness Through Marketing.
July 31, 2017
Spreading Hearing Loss Awareness Through Marketing. Some experts estimate that nearly 360 million people across the world suffer from some form of hearing loss. Despite this staggering figure, most people do not even know about it. Have you considered strategic marketing solutions to help you in your efforts of spreading hearing loss awareness. Add A Blog...
Top 5 SEO Tools for Small to Midsize Businesses
July 26, 2017
Top 5 SEO Tools for Small to Midsize Businesses In a world where content is king or email is the easiest way to stay in contact with your leads, do you still need SEO? The short answer is yes. According to Neil Patel, one can define SEO or search engine optimization as the “process of optimizing your...
8 Reasons Why You Shouldn't Pay for Email Leads
July 24, 2017
8 Reasons Why You Shouldn't Pay for Email Leads Marketers and savvy business owners know that email marketing is one of the leading ways to sell your goods and services. According to Mann-Co.com, email marketing has an incredibly high return on investment at $40 for every $1 that's spent. Building your email marketing list with...
Why Every Entrepreneur Needs a Marketing Coach
July 20, 2017
Why Every Entrepreneur Needs a Marketing Coach I can personally testify that a marketing coach will require you to have a lot of humility. There are moments that you think you are doing something right and hearing a different perspective can be challenging. Despite that, the wise entrepreneur will swallow their pride and seek outside...
Why You Shouldn't Isolate Your Departments
July 12, 2017
Why You Shouldn't Isolate Your Departments I've seen it quite often in businesses both big and small: operating under the impression that each business department should mind its own business. Some believe this promotes competition between departments and thus facilitates better results and greater productivity. Others isolate their departments because they believe HR doesn't have...
Best Advice for Cultivating Loyal Customers
July 10, 2017
Best Advice for Cultivating Customer LoyaltyAll You Have Is One Chance: Don't Miss These Six Expert Tips for Cultivating Loyal Customers for a Lifetime Do you have your own service business? Do you work with customers daily? Are you worried about customer retention over time? If you answered "yes" to any of these questions, then...
Why Your Marketing Struggles to Achieve the Results You Aim For
April 5, 2017
Why Your Marketing Struggles to Achieve the Results You Aim For I recently spoke on Digital Marketing to a Business Roundtable Group in New York City on how to grow your business with the power of Digital Marketing. It was a great event, with lots of exciting conversations spurring from the presentation. In fact, one thing...
50% of All Marketing Works
March 15, 2017
50% of All Marketing Works It's a common belief in the marketing industry, that 50% of all marketing strategies work! The challenge is, which 50% is it! What makes a successfully developed campaign or strategy from your marketing team super successful? Why can a team that constructs a successful marketing strategy once, fail to achieve the same kind of...
Taking on the Big Dogs - How to Compete Against Corporate Giants in the Hearing Instrument Business
March 9, 2017
Taking on the Big Dogs - How to Compete Against Corporate Giants in the Hearing Instrument Business In today's Big Box world of giant retailers, many small retailers have come up against what seems to be insurmountable odds. There seems to be no industry safe from the impact of the "big guy". So today I thought...
2 Key Acronyms to Measure In Your Business
February 27, 2017
2 Key Acronyms to Measure In Your Business In the marketing world, we deal with a lot of acronyms. Sometimes there are so many letters flying about that it becomes difficult to assign meaning to them. If you struggle with this, you're not alone. CAC (Customer Acquisition Cost) and CLV (Customer Lifetime Value) are two...
Studies and Statistics - How to Make Your Content Shine
February 16, 2017
Studies and Statistics - How to Make Your Content Shine If you've got a blog but are starting to worry that you're filling it with fluff, help is here. And that help comes in the form of hard data. That's right - studies and statistics can be the key to taking your posts to the...
What You Can Learn By Studying Your Competition
February 13, 2017
What You Can Learn By Studying Your Competition Sometimes entrepreneurs and marketing professionals get so hung up on their own strategy that they forget there are others out there in the same industry. Unless your business is one-of-a-kind (and how likely is that, really?), you have competitors. You don't operate in a vacuum, so your...
6 Keys to a Compelling Sales Pitch
February 10, 2017
6 Keys to a Compelling Sales Pitch A good marketing strategy revolves around much more than short-term sales numbers. You have to think about long-term factors like brand awareness, customer loyalty, and more. However, you won't keep afloat to focus on those long-term goals if you don't make sales now. To hit those sales goals,...
Digital Marketing vs Traditional Marketing: Which Should You Use for Business?
February 3, 2017
If you’re in business—then digital marketing most probably occupies your mind most of the time. After all, marketing will play a major role in how effective your business grows or shrinks. And the more tested and efficient your methods are—the more profitable (and successful) things are bound to be. In this post we are going...
Customer Feedback - Asking the Right Questions
February 1, 2017
Customer Feedback - Asking the Right Questions As an entrepreneur with a passion for your business and your industry, you know that your customers are the reason you do what you do. But how do you know if you're taking the right steps to keep them happy? The answer, of course, is customer feedback. The...
Are You Ready to Cover a Controversial Topic?
January 25, 2017
Are You Ready to Cover a Controversial Topic? Nothing attracts attention like a good controversy. Whether it's political, social, or academic, we just can't seem to look away from those heated debates. So naturally, you might think about using controversy as a way to attract people to your blog. A controversial topic can definitely generate...
List Posts - The Key to Getting them Right!
January 23, 2017
List Posts - The Key to Getting them Right! If you feel like list posts are fluff, you're not alone. A lot of people - both marketers and average joes - view list posts as entertainment for naive masses. Do you want to pander? If you think of yourself as a serious businessperson, you might...
Increase Brand Awareness by Starting a Podcast
January 12, 2017
Increase Brand Awareness by Starting a Podcast Podcasts are not new, and they aren't quite as hip and fresh as they once were. But "hip" doesn't always make for a good marketing channel, nor does mundane make for a bad one. If you're looking for a new kind of content to incorporate into your content marketing...
Lead Generation Content Ideas
January 6, 2017
Lead Generation Content Ideas Want to know one of the most common content marketing mistakes? Often, people get so hung up on brand awareness and traffic that they ignore lead generation and sales. Brand awareness is important, but there are other reasons for creating content that are arguably just as important, if not more important! Blogging...
Make Social Media Work for Lead Generation
January 4, 2017
Social media marketing is under-utilized and misunderstood in general. But when it comes to lead generation, few marketers are making good use of the social tools available. That's a big missed opportunity because social media can be the perfect tool for generating leads. The problem is that many users zero in on likes and shares,...
10 Statistics that Prove the Importance of Blogging
December 21, 2016
10 Statistics that Prove the Importance of Blogging Do you even blog? Blogging has become almost ubiquitous. And it's serious business too. A blog is much more than a way to share information and ideas. It is also a marketing tool, and a very powerful one at that. Not convinced? There are numbers to back it...
An 8-step Content Strategy that Works
December 19, 2016
An 8-step Content Strategy that Works Over the past decade or so, content marketing has risen to become one of the most important and influential forms of business promotion. And why is content marketing so huge? There are many reasons, but perhaps the most significant is that quality content delivers value to the customer. That's in...
The Power of Video in Your Marketing Mix
December 16, 2016
The Power of Video in Your Marketing Mix Why read an article or blog post when you can just watch a video? Not everyone thinks that way, of course. If you thought that, you might not be reading this right now. But a lot of people do prefer to get all kinds of information through...
8 Strategies for More Effective Email Marketing
December 14, 2016
When it comes to email marketing, some companies get it right. But a lot of companies get it very, very wrong. Have you ever received an unsolicited email and dismissed it as spam without even reading it? Or maybe you signed up for a company's email list only to be bombarded by emails once or...
What You Don't Know About Facebook Could Hurt You - And Your Marketing Campaign
December 12, 2016
If done well, social media marketing can be a great way to reach a broad consumer base. And of course, when it comes to social media, Facebook is still king. So Facebook marketing is definitely worth a look (a long one). But here's something you should keep in mind when considering whether (and how) to...
11 Google AdWords Tools You Must Know
December 9, 2016
Search engine marketing can be one of the most important marketing strategies you employ. It's not for everyone, and you might be hesitant to try if your budget is super tight, but it definitely can pay off if you use it right. Google Adwords is one of the best and most popular PPC (pay...